Personal blogging has taken off tremendously in the last five to ten years. People are finding all sorts of reasons to blog and to let their individual voices, writing styles, and areas of expertise be heard. As a platform for self-expression, blogging can empower people to fulfill a whole host of objectives.
People are blogging simply to let their voices be heard. Whether they enjoy discussing political happenings, current events, pop culture, music, cooking, or anything else under the sun, blogging provides an opportunity to put opinions and feedback into the world. Not only might authors be validated by positive feedback from like-minded individuals, but presented with opportunities to be challenged by people with different perspectives. The exchange and dialogue can serve as a stimulating alternative to other, less involved leisure activities.
Some bloggers are writing to inspire others to support a particular cause. Do you have a lot to say about October as Breast Cancer Awareness Month because you know someone who fought against it and won? A blog is the perfect place to share that story with the world. You never know who might read your message and be touched to their core.
Sharing a particular wealth of experience or knowledge by blogging provides a venue for people to solicit advice. By sharing your gifts with the rest of the world, everyone benefits. If your blog ends up being wildly popular, there may even be a chance to monetize a service or product so that people can buy from you directly.
Blogging is a perfect way to advertise a new business. Building writing into your routine as an entrepreneur gives people a taste of your personal voice and allows them to more intimately connect with your brand, which increases sales potential. Exposure to different audiences is everything.
Improving writing style, networking with other professionals, and building an individual portfolio are all potential benefits to the blogging game. By picking a topic that you are personally invested in, you afford yourself the luxury of being able to discuss something with the public that you feel passionately about. As you write more, your style will develop and people will begin to notice you. Other advocates for your activity, cause, or business will begin to reach out and connect with you.
Truly, blogging offers a host of benefits. From self-expression to inspiration to expertise to marketing and then some, your blog is sure to afford you opportunities that you barely even fathomed.
Originally published on Peter Bubel’s LinkedIn page.
Marketing is a vital part of any business. There are many business owners who struggle to market to new clients. In the property management field, finding new clients is a difficult process. Many real estate owners do not see the value in using property management services. Instead, they would rather save money and do the work themselves.
However, experienced real estate professionals understand the value of investing in property management. With all of the changes that are taking place in the industry, now is a great time to invest in this area. Getting this message to clients is vital to the growth of many companies in the industry. Using social media to gain new clients is not easy, but it is an effective tool for business growth. Here are some tips on how to use social media effectively.
Know Your Target Market
One of the most important aspects of marketing is knowing your target market. With all of the changes that are taking place today in the real estate industry, many new investors are starting to buy homes. New investors do not have the experience needed to have success as a landlord. This is a great opportunity for property management companies to come in and offer their services.
Once a company understands the target market, they can adjust their social media strategy in a variety of ways. Social media is an effective tool for bringing in new clients. However, companies must be willing to work hard in order to bring in new clients through this option.
One of the best ways to grow your social media following is to offer incentives. This is a great way to gain new followers or to engage the people who follow you currently. One of the best examples of this is giving away a free month of property management services if clients sign up today with your company. This creates a sense of urgency in clients to act quickly.
Over time, building up a social media following is possible within the industry. With all of the interest in investing in real estate, now is a great time to work in the property management business. Many people are excited about what the future of the industry holds for workers and business owners. Using social media is one of the best ways that you can take your business to the next level and gain market share from competitors.
Artificial intelligence has risen from science fiction to become the buzzword of the decade. It seems to be disrupting every industry. For property managers, artificial intelligence can be a boon for those who know how to harness it. Ignoring it’s potential guarantees a bust.
As the number of renters continues to skyrocket, investment in the market follows suit. Artificial Intelligence offers property managers an invaluable edge in this dynamic marketplace. New apps utilizing AI, such as ZenPlace and Appfolio, leverage the technology to identify inefficiencies and minimize unexpected expenses. With AI, keeping track of maintenance and renewals is as easy as setting an alarm on your phone.
The future potential of artificial intelligence is even greater. While the industry remains rooted to a foundation of human relationships, most basic functions can become automated. Imagine the savings, of money and energy, if most of your customer service could be completed by a chat robot. Or, if all of your regular maintenance activities scheduled themselves?
When you get down into the details, it seems that every function of property management could be improved through the use of artificial intelligence. But, what exactly is it? This is hard to pin down and still up for debate. However, at it’s most basic, artificial intelligence is just a computer that takes in some information about the environment and tries to make the best decision possible. This broad definition translates into some powerful applications toward almost any task.
The same technology that Facebook and Google are creating headlines with can bring property managers to the forefront of their industries, too. It doesn’t take much technical skill either. There are plenty of companies competing to give property managers the power of artificial intelligence. These include the same companies that have been serving the industry for years, like Yardi, MRI, and RealPage. Taking advantage of the power of AI has never been easier.
It seems clear from how industry leaders are investing in the technology, artificial intelligence is here to stay. Ignoring this technology is ignoring a powerful tool to streamline business and increase profit margins. As this technology spreads it even becomes cheaper. There are applications for property managers with several units to those with thousands. Opportunities abound in every sector.
This is a defining moment for property managers. Those who adapt and innovate with artificial intelligence are at the precipice of a boon. The potential for profit is overwhelming.
Appfolio: Property Manager
Appfolio is a company providing software solutions to property managers and members of the legal industry. Its blog, run by the former property management blog PropertyManager.com, offers advice on everything from creating a team to knowing the law. Subscribe to this blog for a wide variety of informational articles. Or, even though it’s no longer being updated, trawl through the back catalogue of PropertyManager.com, where you can find all sorts of other great links.
Let’s Talk Property Management
Let’s Talk Property Management isn’t just a property management blog. It’s also a place where you can connect with other property managers, ask questions of the experts, and share your own experiences. The blog (located on the site under the button marked “Learn”) has great advice for renters and landlords alike, written by both contributors and blog staff. Start from most recent, or sort the results by viewership, likes, comments, or verification.
First Light Property Management
This isn’t the most user friendly blog I’ve seen. Google searches don’t always turn it up (if you’re having trouble, you can find it at http://firstlightpropertymanagement.com/blog/) and the site itself has a lot of white space that you have to scroll through. But with some poking, you can find articles on anything you could want to know about property management–from how to move when you have kids or pets, and how to save money on your property taxes. For best results, scroll down to the categories list to narrow down your search.
Like Let’s Talk Property Management, BiggerPockets is a social network, not just a blog. You can create an account to network with other property managers, seek out advice or experiences, or share your own. Even without a login, you can explore the forums, or read the blog, which offers general money-saving advice as well as property management tips. No time to read? BiggerPockets also has a podcast, so you can enjoy it working out or on your commute.
Property Management Insider
It’s easy to fall into a black hole on this site, which is packed full of blogs, slideshows, and other resources. The blog covers everything you care about, from the market to the impact of the millennial generation, and some things you didn’t know you cared about, like paint technology. In addition to property management, there are also blogs in the categories of Revenue Management, Expense Management, MPF Research, and Apartment Marketing
Reading, Pennsylvania (pronounced with a short E, for non-locals) is a destination for cyclists, pretzel lovers, and visitors to the Reading Pagoda. But it’s also a good town for sports fans. The two biggest teams in town are the Fightin’ Phils, a minor league baseball team, and the Reading Royals, a professional hockey team.
The Fightin’ Phils were established in 1967 in Reading under the team name Reading Phillies. They retained this team name until 2012, at which point they officially adopted the team name Fightin’ Phils.
The Fightin’ Phils hold four league titles (from 1968, 1973, 1995, 2001) and four division titles (from 1995, 2000, 2015, and 2016.) Their current manager is Greg Legg and their general manager is Scott Hunsicker. In 2007, the stadium saw its ten-millionth fan arrive for a game.
The Fightin’ Phils are not represented by one clear mascot. Their logo features either a P with a fist coming out of it or an ostrich with its wings held in fists. However, on the field they are represented by the Fightin’ Phils band, which is comprised of Screwball, a baseball-headed creature that plays the drums, Change-Up the Turtle, who plays the bongos, Blooper the Hound Dog, who formerly played tambourine but has since taken up the guitar, Quack the Duck, the singer, and Bucky the Beaver, who plays the electric bass.
The Reading Royals began in 1991 in Columbus, Ohio, under the team name Columbus Chill under the leadership of president David Paitson and coach Terry Ruskowski, formerly of the Chicago Black Hawks, Los Angeles Kings, Pittsburgh Penguins, and Minnesota North Stars. Before moving out Reading, they paved the way for professional hockey in Columbus, which now hosts the NHL team the Columbus Blue Jackets.
Well-known former players for the Royals include Yataka Fukufuji, ryan Finn, James Reimer, and George Parros. The Royals have held a past rivalry with the former Johnstown Chiefs (currently the Greenville Swamp Rabbits), the Elmira Jackals, and the Trenton Titans. Currently and are currently rivals with the Penguins-affiliated Wheeling Nailers.
The Royals made it into the 2017 playoffs, but were eliminated in the first round. The team was destabilized going into the playoffs, due to the unexpected firing of head coach Courville the day before qualifying.
The Royals are represented by a roaring lion in the team colors of purple, silver, and black.
As a property manager, this is one of the oldest stories: a property that has a whole lot of potential, but have got a long way to go before that potential is realized. “Fixer-Uppers” can be great investments, and more often than not are, but at the same time, it goes without saying that getting a return on that investment requires a lot of time, effort, and of course money. Before you start working on a fixer-upper, it pays to know what you’re getting yourself into. I recently read a post on the site Zillow, sharing some things you should know if you’re going to work with a fixer-upper. Here they are:
Check out zoning: Municipalities have their own zoning districts, each one with their own specific laws about what’s permitted where. If you want to research the zoning requirements for an area, visit the municipality’s website, or reach out to a staff member with any questions you may have.
Call in an inspector: Home inspectors are great for figuring out any structural issues so they can advise you on what needs to be fixed and/or replaced. Find an inspector that isn’t too biased but also, more importantly, is going to be working for you. Inspectors know to ask about things other people would never even know about, but will save a world of trouble in the future.
Hire a contractor/architect: Architects and contractors can offer a unique take on how you can improve a place, as well as point out if a home’s load-bearing walls can be moved. Look for references when you’re looking for a contractor; you want somebody you can trust and who can offer good insight.
Research tax incentives: Many regions, particularly bigger cities or up-and-coming places, offer tax credits for improving the value of a property. Do your homework and see if there’s anything available for you!
When I first got a smartphone, I was amazed at how many different “apps” I could download onto my little handheld device. Whether I wanted to play solitaire or get an update on baseball season (go Phillies!), it felt like there was an app for just about everything. And since then, there are only more apps. Best part? There are a lot of apps to facilitate property management! I didn’t know about a lot of these, but then I read an article talking about a few of them. So I thought I would share them with you:
AppFolio: If you need to fill a vacancy fast, then AppFolio lets you post an ad over numerous platforms. Instead of limiting you to AppFolio, it lets you post on all of the top ad sites with literally the tap of a finger. If you want to see what’s working, it even offers stats and reports!
Houzz: This interior design app connects property managers with people across various industries: architects, decorators, contractors, you name it. It also offers a forum so you can get input from professionals.
RentTracker: If you have a lot of tenants who you need to keep track of, then RentTracker lets you keep track of their payments. Tenants are also able to use the app to pay their rent, and it sends them email receipts.
PayByGroup: If, as often happens with multiple tenants living in a single building, there’s more than one person paying rent, then this is a great app, allowing property managers to see who is paying what. It’s typically used for vacation rentals, but it works just as well for residential renting.
My Inventory Manager: If you’ve got multiple properties spread out, and have trouble keeping track of all of them and what’s in them, then My Inventory Manager helps you keep track so that tenants won’t take any of your stuff when they leave.
Happy Inspector: Through an organized approach to property inspections that eliminates the pen and paper checklists, Happy Inspector claims to reduce the time spent on creating inspection reports by an impressive 80 percent.
DIY Landlord: This landlord app lets managers organize their properties by unit, lease, and tenant information. It also allows them to enter rent payments and expenses, as well as run financial reports, then put those into a PDF to send to tenants.
Yardi Mobile Solutions: This app, more geared towards the real estate side of the business, allows professionals to archive emails and review contracts, deals, and leads. Sort of like a jack-of-all-trades app, it helps with inspection data, lets maintenance techs access their work orders from the field, and even lets property managers quickly approve invoices.
There are a number of job opportunities out there, but what’s important is that when you do find a job, you like where you are. Property management is one such career that you could consider. It includes maintenance of buildings, overseeing the collection of rent, managing statistics for the properties which are under management, helping tenants move out, and essentially everything related to the rental of property.
Now, if you’re wondering whether this is the job for you, here are a few reasons why you should consider it:
1. You will be working with a variety of people
You will be working with clients, tenants, subordinates, supervisors, contractors and a number of other people. Here, you’ll be responsible for resolving conflicts, negotiating contracts and a number of other things. This will help you develop your people skills and give an edge to your professionalism. Also, by working alongside different people, there are great chances that you could run into someone who might have a major impact on your career.
2. Opportunities for growth
If you are a person who wants to take their business to the next level and keep advancing, property management is the right job for you. The property management field is growing with numerous opportunities in corporate sectors and field management. It is a great way to take your career to a higher position and keep progressing.
3. Rewarding income
Are you looking to make some good money? This is totally the industry for you! You’d be pleased to hear that property managers are paid really well. The average annual salary of a property manager ranges between $45,000 to $65,000. It can increase as you gain experience in the field and get more number of properties in your portfolio.
4. You won’t have to sit in your cubicle the whole day
This is the exciting part of the job. Who wants to sit at a desk for a whole 8 hours? Also, consider the health conditions that you’ll be exposing yourself to by doing so. You don’t have to worry about that anymore. In property management, you’ll be making visits to the sites in your portfolio, while also managing administrative tasks.
5. You don’t need any particular degree
You are probably worried whether you have a qualified degree for the job. Well, you don’t need a specific one as such. If you have good communication skills, morals and a good amount of motivation, you’re set to go! The company will be training you anyway.
The baseball franchise the Philadelphia Phillies, based in Philadelphia, Pennsylvania is the oldest franchise in all of the American sports. It was formed in the year 1883 by Al Reach, a professional baseball player, who named it The Phillies. Let us look at the franchise’s ups and downs, through the years.
The first game was played on May 1, 1883 at Recreation Park. The inaugural season wasn’t that much of a success as they only won 17 games out of 98. Harry Wright joined the team in 1884, as manager. In his first season, they came in sixth place. In the year 1885, they had their first win with a record of 56-54, with third place. By the year 1889, the Quakers had won four seasons in a row. However, that year was a defeat for them with a 63-64.
1893 was Harry Wright’s last season being manager. The Phillies secured a 72-57 this season. In the year 1898, after two losses in a row, the Phillies came in sixth with a record of 78-71. 1899 was their peak, when they came in third with a record of 94-58; this has been their best season to date.
The Phillies kicked off the start of the 20th century by finishing in third place. 1901 was the first time that they came in second, with an 83-57 record. 1903, following the collapse of a balcony at Philadelphia Park, partners Al Reach and John Rogers sold the team.
In the year 1904, the Phillies had lost 100 games. And in 1924, they had come to be known as one of the worst baseball teams. After 17 years, in the year 1949, the Phillies came in third again with a record of 81-73. In 1960, the manager, Eddie Sawyer quit abruptly.
The 1970s however were a Golden Era for the team. They had the most number of successes. The team won 3 division titles during the decade. In 1980, the team won their first world championship. The 1990s however, were again quite a hard time for them.
In 2001, the team gained a new manager, Larry Bowa. In the year 2008, the Phillies won their second World Championship. By 2009, the team was beginning to gain the respect that they had been seeking for years. They were team that everyone wanted to beat in the National League.
In the year 2010, the Phillies had the best baseball record in the franchise. However, in the year 2015, the team went on to set the worst record. In 2016, after so many losses, the team had nowhere to go but ahead. Who would have thought that a 130 years ago, when the team was formed, they’d come so far?
Property management is not a formal university educational role or any technical field. Owning a property makes you a property manager and a landlord, though they may not be one and the same person at times.
What Does The Role Entail?
A property manager’s first accountability is to the law, second to the landlord, and third to the tenant. The law varies from location to location and property managers ought to be well-versed with local ordinances to ensure success in their commerce.
To cement the credibility of the property managers, there are different certifications and licenses which enable them to make their position in the market more recognizable.
A certification is an invaluable asset to your career as a property manager. They help you in sustaining the faith of your clients. Many localities require the manager to obtain a property management license to conduct business in a particular district. These licenses can be acquired by paying a predetermined fee and passing a test.
Most of the licenses are available through online guidance and instructions. There are a number of sites which provide property management training online.
You may have to provide enough documentation proof to validate your professional experience in the area. Thus, to become a property manager, it is advisable to acquire one of these certifications, particularly a real estate license and CMCA.
Few of the top commercial and residential certifications and licenses for property managers are:
- CMCA (Certified Manager of Community Associations)
This certificate is created by Community Associations Institute (CAI). This is one of the most useful and significant certificates that a property manager should possess.
The managers are made members of the organization which bestows this certificate. They are constantly updated about the various property related laws and the amendments therein. It helps them to be well-versed and get their front foot in the market.
- CPM (Certified Property Manager)
To qualify for this certificate is not a cakewalk. It is one of the highly respected and credible certifications, and is awarded by the Institute of Real Estate Management (IREM).
Other certificates which IREM provides are ARM (Accredited Residential Manager), AMO (Accredited Management Organization), and ACoM (Accredited Commercial Manager)
- CAM (Certified Apartment Manager)
This certificate is awarded by the National Apartment Association (NAA). It majorly deals with apartment rentals. The programs of CAM are available online. This certification requires the candidate to undergo a series of courses, complete a project and pass an examination.